Overview
"Having a multi-faceted
business background from
Trevecca gave me
the ability to wear multiple
hats and, therefore, further
the reach of my
company and career."
No matter what aspect of music business you’re interested in, Trevecca can help you prepare for it. Our program provides unique experiences—both inside and outside of the classroom—designed to give you the training you need to be successful in the music industry.
You will know the ins and outs of running a business.
Trevecca’s music business students graduate with a Bachelor’s of Business Administration with a concentration in music business. That means you’ll graduate with a strong business foundation that will prepare you well for any kind of business venture.
You'll develop skills you need to succeed in the music industry.
Our music business courses include Artist Management, Music Publishing, Music Industry Law, Record Label Operations, Concert Management and Music Marketing, all things you’ll need to know to excel in music business.
You'll get to live in Nashville.
You’ll be learning about music business in Music City, U.S.A., a global music industry hub. Trevecca’s campus sits approximately 1 mile from downtown Nashville, and most of our students spend more than 300 hours getting hands-on, on-site experience through our aggressive 4 internship program.
All of your professors have music industry experience.
That’s right, 100 percent of Trevecca’s music business faculty members are practicing music industry professionals. Our music business faculty and adjuncts have generated over $1 billion in music-related revenue.
Our graduates are making their mark on the music industry.
Recent grads are working for the likes of Sony Music, the Country Music Association, Universal Music, and RPM Entertainment. Trevecca grads are excelling at record label marketing, artist management, concert booking, radio promotions, public relations and more.
What our students say
"Music business professor, Jim Foglesong, taught me much - mostly from his actions. In spite of his enormous success in the music business, he was so kind to everyone, took time to get to know me and others, and even attended my softball games. Today I follow some of his basic lessons: be on time, be dependable, work hard. They haven't failed me thus far."
"I work on a small team that serves as these departments - marketing, brand management, accounting, sales, and customer relations. Having a multi-faceted business background from Trevecca gave me the ability to wear multiple hats and, therefore, further the reach of my company and career."
Faculty
General Resources
News
Core Classes
Introduction to Entrepreneurship and Small Business Management
BUS 2300
Designed to teach the student concepts and skills needed to succeed in an entrepreneurial venture. It will include understanding unique characteristics an entrepreneur should possess, and it will view marketing, economics, finance, accounting, management, communication and legal issues from a small business perspective.
Business Information Technology
ITI 1900
Seeks to prepare students to use technologies that they will encounter as they pursue their calling in the world. Regardless of discipline students will need to work with databases, web technologies, publishing technologies, financial tools, online resources for Christian ministry, and perform research using computing technologies. Students will have an opportunity to explore and use these technologies in a project-based context.
Basic Concepts of Audio Technology
MCM 1050
Designed to familiarize the student with the basic concepts of real-time and recorded audio. Topics covered include: a brief history of recording, wave propagation, signal flow, analog and digital console operation, monitoring and amplification, cables, connectors, microphones, and a hands-on approach to mixing for live sound reinforcement, digital theory, and basic DAW operations.
Survey of Music Business
MUB 1100
A study of the theoretical foundations of the music industry with special emphasis given to practical applications. An in-depth study of organizations and a general overview of the industry.
Survey Practicum in Music Business
MUB 1150
Observation and participation in music business companies. Required of music business students and recommended to be taken in the Freshman year after completing MUB 1100. Forty (40) hours of observation are completed from the following areas: record company, music publishing, artist booking agency, music merchandising, music publicity, artist management and music studio. In addition, this course includes one (1) hour per week of classroom time for sharing experiences and their application to current music industry practices. Permission required. Graded S/U.
Music Industry Law
MUB 1710
A study of the principles and practices of law and management including contract negotiations, torts, crimes, and the relationship of law to the artist and to the market.
Field Experience in Music Business
MUB 1720
Observation, participation, and assisting in music business companies. Required of music business students. Forty (40) hours of field experience are required. In addition, this course includes one (1) hour per week of classroom time for sharing experiences and their application to current music industry practices. Permission required. Graded S/U.
Music Publishing
MUB 2220
Course deals with the creation, development, exploitation and administration of song copyrights in all genres of music. Areas of focus will include the publisher/songwriter relationship, producing "song" demos, catalog valuation and development, licensing, print, international sub-publishing, sources of income, contracts, legal issues and challenges.
Marketing in the Music Industry
MUB 3200
A study of the movement of the recorded and printed product from the studio to the ultimate consumer. It includes market structure and analysis, distribution, promotion, charts, airplay, and pricing.
Concert Management
MUB 3210
Course deals with the organization of concert promoting, contracts, riders, venues, audience projections and demographics, and finance.
Artist Management
MUB 3300
Designed to familiarize the potential manager or music industry executive with the areas of involvement from the artist's perspective and to familiarize the potential artist with the manager's role. Students will learn how to find a manager and when a manager is needed.
Operation of a Record Company
MUB 3500
A detailed overview of the record business from the creation of a record to making it available to consumers. Subjects will include staffing, administration, budgets, legal and business affairs, how performers are signed, production, sales, and distribution.
Music Business Internship
MUB 4510
An opportunity for the student to gain practical experience in music business. The student will apply in the semester prior to the anticipated internship period. The student must secure a faculty sponsor and a sponsoring agency in a field relating to particular specialization. All application forms will be completed and filed no later than one month before the semester during which the internship is to be done. Graded S/U.
Testimonials
What our students say
"Music business professor, Jim Foglesong, taught me much - mostly from his actions. In spite of his enormous success in the music business, he was so kind to everyone, took time to get to know me and others, and even attended my softball games. Today I follow some of his basic lessons: be on time, be dependable, work hard. They haven't failed me thus far."
-Kelsey Lantrip '11
Client Manager, Huskins-Harris Business Management
"I work on a small team that serves as these departments - marketing, brand management, accounting, sales, and customer relations. Having a multi-faceted business background from Trevecca gave me the ability to wear multiple hats and, therefore, further the reach of my company and career."
-Michael Hare '11
Sales Coordinator, Essential Artist Services/ Sony Music Entertainment
Overview
"Having a multi-faceted
business background from
Trevecca gave me
the ability to wear multiple
hats and, therefore, further
the reach of my
company and career."
No matter what aspect of music business you’re interested in, Trevecca can help you prepare for it. Our program provides unique experiences—both inside and outside of the classroom—designed to give you the training you need to be successful in the music industry.
You will know the ins and outs of running a business.
Trevecca’s music business students graduate with a Bachelor’s of Business Administration with a concentration in music business. That means you’ll graduate with a strong business foundation that will prepare you well for any kind of business venture.
You'll develop skills you need to succeed in the music industry.
Our music business courses include Artist Management, Music Publishing, Music Industry Law, Record Label Operations, Concert Management and Music Marketing, all things you’ll need to know to excel in the music business.
You'll get to live in Nashville.
You’ll be learning about music business in Music City, U.S.A., a global music industry hub. Trevecca’s campus sits approximately 1 mile from downtown Nashville, and most of our students spend more than 300 hours getting hands-on, on-site experience through our aggressive 4 internship program.
All of your professors have music industry experience.
That’s right, 100 percent of Trevecca’s music business faculty members are practicing music industry professionals. Our music business faculty and adjuncts have generated over $1 billion in music-related revenue.
Our graduates are making their mark on the music industry.
Recent grads are working for the likes of Sony Music, the Country Music Association, Universal Music, and RPM Entertainment. Trevecca grads are excelling at record label marketing, artist management, concert booking, radio promotions, public relations and more.