Overview
Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.
Your degree is built on a solid business foundation.
Trevecca's marketing concentration is built around a business administration core. This will provide you with an extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills.
Your classes will prepare you to think and present like a marketer.
Marketing is about helping people better understand their situations and providing them with accurate and timely solutions to their problems. Requires marketing courses in consumer behavior, sales fundamentals, advertising management, marketing research, and marketing management will equip you to do just that.
Your marketing courses will be "real-world" relevant.
At Trevecca, you will not only encounter classic marketing theories and practices, but you will also be exposed to many of the latest marketing strategies and methods. You will take courses in Internet marketing and international marketing--two of today's most exciting areas in marketing--as well as a technology course in databases and spreadsheets.
Your internship could lead to a job.
Nashville offers many opportunities for marketing internships, which often lead to good jobs. One recent graduate turned an internship with the Nashville Predators into a full-time job managing the sale of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchisee into a position as a corporate trainer.
Marketing sites of interest:
- A Career Guide for Marketing Majors
- American Marketing Association
- Careers in Marketing
- Career Planning
- Marketing Careers: Exploring Product Marketing and Development
- Marketing Career Options
Faculty
News
Core Classes
Information Systems in Business
ITI 3600
This course provides a managerial understanding of hardware, software, networking, and database technologies to form a foundation for formulating the value proposition delivered by timely and accurate information. Automation, transaction processing, management information, decision support, business intelligence, and enterprise resource planning systems will all be addressed. In short, students will examine how information systems can be utilized in the management of business knowledge and processes, as well as the potential to contribute to competitive advantage.
Course Hours: 3
Computer Applications Using Spreadsheets and Databases
ITI 2020
Designed to review the basics and give the student an in-depth understanding with hands-on experience in using electronic spreadsheets to support business needs. In addition, this course will introduce the student to relational databases and require practical, hands-on application of many of the functions available with database technology.
Course Hours: 3
Consumer Behavior
MKT 3130
Examination of the consumer decision process in a marketing context. Selected concepts from psychology, sociology, and anthropology are analyzed to develop the student's ability to understand and predict consumer response to the marketing efforts of organizations.
Course Hours: 3
Sales Fundamentals
MKT 3150
Introduces the basic principles of sales success, sales theory, sales techniques, and role playing. The history of selling is emphasized along with the sales person's role in today's society. The course applies communication theory and principles to the sales situation.
Course Hours: 3
Advertising Management
MKT 3220
Advertising as a function of marketing and merchandising; uses and limitations of advertising as a tool of management; fundamentals in getting a finished advertisement before potential customers; media selection; evaluation criticism and control of advertising.
Course Hours: 3
Marketing Research
MKT 3330
Covers the fundamentals of marketing research, as applied to all types of profit and not-for-profit organizations. It focuses on the different types of marketing research (qualitative and quantitative) as well as the complex issues at each stage of the marketing research process, including research objectives, questionnaire construction (specifically for survey research - both traditional and Internet surveys), sampling, data collection, and statistical analysis. Finally, the course discusses responsibilities and issues related to the management of the research function and the use of research information by decision makers faced with a variety of strategic and operational challenges. The skills covered in this course will be applicable to marketing problems encountered in both consumer and business-to-business markets, and public and private sectors.
Course Hours: 3
International Marketing
MKT 3400
Examines the challenges of entering and operating effectively in foreign markets, managing problems, techniques and strategies needed to apply the marketing concept to the world marketplace, and also enabling the students to perceive international marketing as a managerial challenge. The course will deal with formulation and implementation of international marketing strategies, analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, and modification of marketing thinking and practice for foreign markets due to individual environmental differences. Emphasis will be placed on examining the relationship between the international activities of firms and the international, political, legal, and socio-cultural environments prevailing in foreign markets.
Course Hours: 3
Internet Marketing
MKT 3500
Designed to educate and equip students in acquiring basic skills in applying information technologies within the domain of marketing. The course will provide the fundamental knowledge and marketing perspective needed to successfully integrate the internet into the organization's marketing activities. Students will learn the importance of integrating offline and online strategies into the marketing mix for segmenting and targeting consumers. Topics covered include, among others, strategic planning and its tactical implementation in electronic marketing, target market analysis and identification, the internet's marketing capabilities and limitations, marketing channels and digital distribution management of customer and supplier relationships, concerns about privacy and ethics, marketing strategies using social media, the World Wide Web, the different functions and applications of the internet, and the impact of international internet marketing (IIM) on worldwide consumers.
Course Hours: 3
Marketing Management
MKT 4150
Designed to provide an in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings. It discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution and promotion. Modern marketing problems are explored and analyzed from conceptual, legal, and ethical perspectives and alternatives are developed from a cross-functional perspective. Marketing information systems and the use of advanced technologies in marketing decision-making are also studied.
Course Hours: 3
Career Internship in Marketing
MKT 4510
Marketing Service Laboratory (on-the-job experience) under faculty direction. Supervision coordinated with the Office of Career Services. Graded S/U.
Course Hours: 1-3
Overview
Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.
Your degree is built on a solid business foundation.
Trevecca's marketing concentration is built around a business administration core. This will provide you with an extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills.
Your classes will prepare you to think and present like a marketer.
Marketing is about helping people better understand their situations and providing them with accurate and timely solutions to their problems. Required marketing courses in consumer behavior, sales fundamentals, advertising management, marketing research, and marketing management will equip you to do just that.
Your marketing courses will be "real-world" relevant.
At Trevecca, you will not only encounter classic marketing theories and practices, but you will also be exposed to many of the latest marketing strategies and methods. You will take courses in Internet marketing and international marketing--two of today's most exciting areas in marketing--as well as a technology course in databases and spreadsheets.
Your internship could lead to a job.
Nashville offers many opportunities for marketing internships, which often lead to good jobs. One recent graduate turned an internship with the Nashville Predators into a full-time job managing the sale of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchisee into a position as a corporate trainer.
Marketing sites of interest:
- A Career Guide for Marketing Majors
- American Marketing Association
- Careers in Marketing
- Career Planning
- Marketing Careers: Exploring Product Marketing and Development
- Marketing Career Options